SEO stands for Search Engine Optimization.  Many businesses have at least heard of this term, but they do not fully understand it or its benefits. SEO for small businesses helps firms stand out in search engine results so that customers click on the link to their website over others.  In other words, SEO helps the business to be more competitive.

When business owners create fast, strong, user-friendly websites, search engine algorithms prioritize the listing when a user searches a relevant keyword.  This brings more pre-qualified potential customers, or leads, to the website, often resulting in higher conversation rates.

Take advantage of Search Engine Optimization to build brand awareness in a local market.  Even if customers do not click on your link, continuous exposure to your brand in search listings makes your company memorable.  Perhaps they will search again, and hoping for better results, choose your link.  Or if someone’s friend asks for a recommendation, your business name may come to mind.  Even if customers see the name of your business and then drive by it later, they may make a connection that keeps your business name in their mind for a longer period of time.

Consider these benefits of building a website that capitalizes on a strong SEO strategy.

1. User-Friendly Websites:Create websites that run quickly and that are user-friendly.  If the website is easy-to-use, search engines recognize this and show your website higher in the search results.  Essentially, search engines recognize how much time a user spends looking at a website, and a well-organized site encourages users to stick around longer, raising search engine success rates.
2. Attract More Leads: SEO-optimized websites are shown to bring more leads.  Customers browsing for products and services will learn about your business offerings.  The website can even be designed to request contact information for easier follow-up from your sales team.
3. Higher Conversion Rates: Websites that are primed for a proper user experience simply compel customers to make more purchases.Any type of hinderance may scare off a potential customer.  If everything works as designed, then they will be more likely to follow through with the purchase.
4. Brand Awareness:  Businesses want to be the first result on Google, Yahoo, and Bing listings.  You need your company to appear at the top of the search results so that people remember the business name in the future.  Especially in local searches, people may become customers in the future if they don’t the first time around.

When you appear first, you will beat out the competition.  People are not likely to scroll to the bottom of search results if what they need appears in the first few listings.  For that reason, business strive to be number one.

Search Engine Optimization transforms business.  The process of this optimization is holistic, drawing on user access as well as content generation.  Contact the team at Geeks 5G today to learn more about SEO with a free SEO audit report.