Businesses cannot ignore social media. You can gain valuable insights, reach your customers, and grow your brand this way.
Why should businesses use social media? Globally, there are currently more than 4.2 billion active users of social media.
You’re wasting almost half the world’s population if you don’t include social media within your digital marketing strategy. Social media is fast, inexpensive, and effective.
Learn how social media can help your business grow by connecting with your target audience, engaging with customers, and connecting with your brand.
Brand building benefits of social media
- Increase brand awareness
Platforms like Facebook, Instagram and Twitter have over half of the world’s population on them, so they’re the perfect places to reach new, highly targeted potential customers.
Are you under the impression that people only follow brands they already know on social media? It is estimated that 83 percent of Instagram users discover products on the platform.
- Humanize your brand
A key benefit of social media for business is to create meaningful relationships (aka Meaningful Relationship Moments). Showcase how your existing customers are using and benefiting from your products and introduce your followers to the people who make up your business.
Trust is built on authenticity. Through trust, marketing receptivity increases, in turn driving new business. It’s important to get real on social media.
Your brand values, how your product works in real life, and how you are putting the interests of your employees and customers first should be highlighted.
- Position your brand as a leader in the industry
Social media is the best place to share insights and information provided by brands.
The power of social media is that it offers businesses the chance to establish their brand as thought leaders – the go-to resource for information pertaining to their niche.
In order to establish thought leadership, LinkedIn – especially the LinkedIn Publishing Platform – is an excellent network to focus on.
Before Wrapping UP
Initially, social media platforms were used to communicate with friends and family, but soon businesses realized the value of using such platforms to interact with customers and implemented social media marketing services.
If you have not implemented social media marketing into your business growth strategy, you’re lagging behind the market competition. Consult experts at a social media marketing agency in Austin, TX and clear your doubts.
