Suppose you are one of those marketers who consider two separate tactics to be SEO and content marketing. Then we guess you should rethink your theory because content and SEO go hand in hand. They are interconnected with each other.
And many times, they even complement each other. This means it is harder to achieve a positive outcome if you lack behind in any one of them. Even Google supports the fact that high-quality content and authentic back linking are the two most essential ranking signals.
Why the need for quality content to boost on-page SEO?
Even though the SEO game changes every now and then, there are few things that remain constant. One of which is the necessity of quality content. And with the current Google algorithm, the need for quality content has drastically increased.
This brings us to a noteworthy conclusion. Your audience and Google are both expecting quality from your end. Or, else, they will jump from your page to some other. It is no surprise that 57% of marketing executives in a report say on-page content development was the most effective SEO tactic
So, let us delve deeper into understanding the importance of content in relation to SEO.
- Better quality content reciprocates CTR:
CTR is considered as an essential factor by Google when it comes to ranking the site. Quality content increases the rate of click on your links. The higher the clicks are, the better the chances of being ranked on search engines become.
- Quality content helps with backlinks:
Guest posting is the best strategy to bring the audience to your website. When you have high-quality content on your site, the backlinks become highly powerful. For google, high-quality backlinks from high-authority websites exhibit trust and credibility.
- You can incorporate keywords through content:
Keywords are important. But if you decide to stuff them in your content, then they will backfire. You may get penalized. With quality content, you can strategically place the keywords. And then you can compete against your competitors effectively.
- The quality of your content increases the user experience:
When you mix search engine optimization and content writing together. You will come up with quality content. And when it comes to a website, the mixture of these both will provide you with a website that has an excellent structure. This way, your users can easily navigate through the website.
Bottom line
We wouldn’t mind repeating our sentence, that is, SEO and content both complement each other. So, if you think why your website isn’t able to secure a good ranking, then the underlying problem might be the low-quality content. Your content is unable to offer both Google and your audience with relevant and useful information.
You can use our blog as a guide and start working with the optimization of the content. And trust us, once you excel in the SEO and content marketing game in unison, nothing can stop your site from being ranked higher.
