Despite the fact that 75% of businesses invest in search engine optimization (SEO), many businesses wonder if they should hire an SEO company. While SEO agencies can offer a variety of benefits, it’s essential for your team to determine if hiring one is right for your company.
Here are 3 questions to ask before you hire a good SEO services agency in Austin, TX.
What are Your Service Deliverables?
Deliverables are one of the most important factors in determining the success of an SEO agency. An agency that focuses primarily on technical SEO cannot compete with one that publishes content. In reality, most agencies do this because they started out as web design or advertising firms, and then decided to throw in SEO to appear full-service. Technical SEO fixes are important, but they aren’t sufficient to rank. However, they won’t generate organic leads for you. In order to generate leads, content is essential.
In addition to fixing technical issues during onboarding, a good SEO agency will create insightful, engaging content that is optimized for your potential customers’ searches.
How will you achieve our goals?
Seek out the past results of an SEO firm before you hire them. Find out if they have published case studies on their website, particularly ones that feature ROI.
Make sure they have a blog, displaying thought leadership on subjects that are relevant to you, such as lead generation, ROI achieved by industry, and conversion rates. As the website will only showcase the highlights, you won’t be able to trust what you find, but you can get an idea of how the agency thinks about results.
Do You Have a Team?
Developing SEO content requires technical expertise, thought leadership, and detailed analysis. A good SEO agency splits campaign responsibilities among specialized roles. We assign our team members one domain area each at Geeks5G.
Your Next Step in The Hiring Process
The number of recommendations you receive may begin with a handful, but it will eventually narrow down to one qualified partner. Throughout the hiring and vetting process, I hope my advice will be helpful.
It would be remiss of me not to also throw our hat into the ring. Geeks5G has the highest client (and employee) satisfaction ratings. Based in Austin, TX, we primarily serve technical, B2B companies. Contact us here for more information about us.