In order for brands to understand and reach customers, SEO is the most viable and cost-effective strategy available.
No matter how big or small your business is, Search Engine Optimization, or SEO, is key. A website’s SEO is one of the main building blocks of an online marketing campaign (the other is conversion rate optimization or CRO). Getting your business on the internet and growing organically can be achieved with SEO.
Here’s a look at ways in which SEO can be used to boost business growth:
01: Target the right audience
You aim to reach a certain target market via traditional marketing channels, such as print, radio, billboards, and television, but you cannot be certain no matter how much research you conduct. On the other hand, digital tools such as SEO are useful for targeting very specific customers by optimizing your website to appear in very specific search queries for very specific demographics in very specific locations, or to appear in very specific search queries to very specific search queries.
By targeting specific locations, or local search, you can both attract customers and increase sales, which is why it has proven to be a very effective and important tool.
03: Staying on top of things for a long time
As opposed to other forms of online marketing like ‘paid search’, SEO results take time to appear. There are instant results from SEO, but it takes time to see significant results. Researchers say it takes between six and twelve months for ranking results to improve, especially for new businesses. You might not even hit number one.
As you move up the rankings, your company remains visible in the long run. Moreover, you’ll be able to rank in the top spot longer than paid search and other forms of short-term digital marketing.
03: Achieves a better ranking
SEO is primarily about boosting your website’s search ranking. How does ranking matter? More than 75% of people never scroll past the first page.
In addition, almost 40% of search click-through go to the first three results, whereas a third of results on the first two pages are unclicked. Your website is virtually invisible if it’s on page 3 of search results.
04: Quality traffic at an affordable cost
People are more likely to click through to your site if your website ranks higher on the search results. However, the quality of traffic is more important than the size of traffic. Search engine optimization is about getting visitors who are interested in your products or services, and who are ready to convert.
Aside from that, SEO offers higher, lasting returns than ‘paid search’ and ‘PPC’ in the long run.
05: Getting better user experiences and customer engagement
It’s not all about credibility. Engaging with customers is the greatest advantage of the internet. The quality of the engagement with the company buyers are buying from is crucial to the happiness of customers.
Engaging your users begins with how they experience your website. What do you think about the ease of browsing, finding the information and/or products you’re looking for, and making a purchase? Search engines take all these factors into account when ranking websites. If your website provides a better user experience, it will likely rank higher.
Although SEO was once considered a fad, it has become an effective marketing tool that is here to stay as the industry matures. Over 60% of marketers consider SEO their top priority for generating organic traffic. You risk falling behind (and off the search results page) your competitors if you don’t implement some sort of SEO.
To succeed in business, you need to remain competitive, and ranking at the top of a search results page gives you an edge.
Currently, online business is fiercely competitive. Since then, having a strong online presence has become increasingly important for businesses. Your business can not only flourish and grow if you implement a solid SEO strategy.
How can we help? Schedule an appointment with an SEO specialist at Geeks5g or get a free quote.