Content Marketing is the strategic publication of content to educate your consumer base on your company’s products or services. The publication of this content creates relevance, credibility, and visibility for your business in your given industry. Content Marketing is becoming more valuable as other forms of advertisement, such as interruption advertising, lose their influence. Interruption advertising is becoming less effective at creating leads as audiences can restrict when and where they are exposed to ad content.
Creating a solid content marketing strategy bypasses the forced interaction of interruptive advertising and allows the consumer to come to you when seeking information regarding your industry. By providing entertaining, relevant, and trustworthy content, you increase credibility and visibility. Content marketing is an excellent way to increase SEO as search engine algorithms reward the consistent production of informative content. By consistently creating reliable, current, and authoritative content linked to keywords in your industry, you will increase your company’s search engine ranking, making you more visible to your target audience.
Content marketing should demonstrate expertise in your given market while being easy to follow and entertaining. For example, Sigma Aldrich, a company that specializes in supplying technology and lab materials to scientists and engineers, created a blog post on how to properly clean glassware in a lab (Sigma Aldrich’s cleaning laboratory glassware guide). There is no advertisement in the post. Instead, the blog provides valuable tips on how to clean laboratory glassware. Educative content provided by the company increases brand visibility, and trust as audiences gently become familiar with Sigma Aldrich and its services while simultaneously increasing SEO.
Pursuing content marketing to increase trust and visibility is effective and should be used more often in all industries. Content marketing allows for credibility and authority to increase returns and solidify leadership in a given industry.
- Content Marketing is the strategic publication of content to educate your consumer base on your company’s products or services.
- content creates relevance, credibility, and visibility for your business in your given industry
- Creating a solid content marketing strategy bypasses the forced interaction of interruptive advertising
- providing entertaining, relevant, and trustworthy content, you increase credibility and visibility.
- Content marketing is an excellent way to increase SEO as search engine algorithms reward the consistent production of informative content.
Can offer different examples of content marketing depending on demographic.
