It is essential to not only focus on on-site visits but also to improve the engagement. If the website traffic is increasing but your conversion rate is on a constant decline, it is a problem. It means you are not bringing quality traffic that can benefit your business. There are several ways to improve your conversion rate. Some steps include adding a call to action button.
You can also help share the information by making navigation easy. But the first step is to attract the right traffic to your website. The objective should be to attract more volume of qualified visitors, who are most likely to become your customers.
How to drive traffic to your website?
1 Create a free Google My Business Listing
Do you know that by registering your business on Google My Business, you get 7x more visits? Well, it is a great way to improve traffic to your website. Keep in mind that constant updates help the customer to locate your site and make a purchase quickly. It is known to be better than a regular website visit.
2 On-Page SEO
There are several SEO tactics that you can use to improve the search engine ranking and get qualified visitors. This tactic includes adding high-quality content to the website and writing a proper meta description for the pages. This technique also spans writing a clean URL, etc. On-page SEO techniques are free to use, but it takes time to provide the results.
3 List your business in Online Directories
Another best method to improve traffic to your website is to get your business listed on free online directories and review sites. Most of these sites will add a link to the website, so actively participating in forums like Quora can help you to fetch qualified traffic to the website.
4 Create Back Links
A backlink is a link that passes juice from another website to your website. It not only brings qualified traffic but also places your business in front of the larger audience. In addition to that, Google heavily relies on backlinks, and it will increase the trust in your industry.
5 Share the content on social media
Social media has become one of the popular marketing tools, and it plays a vital role in attracting more traffic to your website. You can use several social media channels like Facebook, Instagram, LinkedIn, to promote your posts effectively. With proper social media optimization, you can indulge with your social media audience and drive more traffic to the website.
6 Add hashtags in the post
Hashtags have become another popular trend to promote your blog posts. Through this method, you can spread yourself to different networks and get yourself discovered by the users. The more tags to your blog post, the more are the chances of attracting traffic to your website.
In the end, we would like to conclude that there are several other ways of improving traffic to your website, but the bottom line remains the same. You need to find out about your potential users and the reasons why they should visit your website.