Pay Per Click Advertising, also known as PPC in the SEO World, puts businesses at the top of search results in spaces reserved for advertising. These advertisements do not automatically generate because a business requests it. Instead, the search engine matches keywords to possible customer desires and then places the best match in the advertising spaces on search engine results. The good news is that these advertisements precede the regular search results. Even better, businesses only pay when an internet user clicks on the link, hence the name “pay per click.”
Pay Per Click Advertising is a great tool for those looking to reach a target market in a given geographical area. For example, if you sell used CDs, DVDs, Movies, and Video Games in Chicago, IL, you will want to make sure that your business appears in searches for this product in the right vicinity. PPC gives a lot of control of where the advertisement appears, or doesn’t appear, as well as when it appears. In Google AdWords, users can list their address so that relevant searches can lead to a higher CTR or click-through-rate.
Because most business with brick and mortar locations maintain limited store hours, perhaps when people are most likely to be shopping, it is important to consider what hours an advertisement appears. In setting up a PPC advertisement for a small business, business owners need to consider when is the best time for an advertisement to be displayed. 24-hour locations may choose to take advantage of late night and early morning searches instead. Webstores may want coverage around the clock. The choice is yours.
Many people think of PPC for web-based businesses. Although these tools are powerful for web-based businesses, they work for business with physical locations as well. PPC advertising is one of the best ways to stay active in a local geographic market. Many people today search phrases like “coffee near me” or “home reconstruction in Miami” to find what they need, much like how people once used phonebooks. PPC is the equivalent to paying for a highlighted space in the phonebook, and it works!
To ensure you get the most out of your pay per click advertising campaign, be sure to consult a professional. SEO experts know how to engage consumers and create content that seems attractive to search engine algorithms. There was a time where web advertising was as simple as purchasing banner space, but in today’s market, the content has to perform well to appear in the search results as an advertisement. With that in mind, the best way to initiate a PCC campaign is call on a pro who can likewise revamp your SEO, SMO, and web-based content.
Overall, there is no better way to get a business name out there than a fully-focused social media and search engine optimization strategy. Implementing pay per click tools support these initiatives.
If you are ready to learn more about PPC, SEO, and more, click here to review a free SEO audit report. The team at Geeks 5G is ready to give your website the boost it needs to gain more clients so that your business becomes a smashing success.