The first ranking website in Google’s organic results gets an average CTR of 31.7%. The top organic result is also ten times more likely to be clicked than a page at position number 10. These stats clearly show the importance and advantages of ranking first in Google’s search results. As an e-commerce owner, your sales will shoot through the roof when your website obtains the top position. But how do you get there? Well, SEO is the key.
You might not be aware, but SEO has the highest ROI as compared to any e-commerce marketing campaign. Sadly, most online stores get launched in the market with zero to little consideration of search engines. Many e-commerce owners rely on social media and paid ads. All of which are excellent, but they demand constant efforts and a source of income.
Step 1: Comprehensive keyword research
Keyword research is the first and most essential step in search engine optimization. If you don’t get the keywords right, you may end up in one of the scenarios below. You will target keywords that are too challenging to rank, and you might not make it to page one.
Step 2: Optimal website architecture
Once you have determined the best keywords for your e-commerce store, you need to put them into action. That is where your website’s architecture comes into the picture. It refers to the navigation on your online store, product pages, and category pages, etc.
Step 3: On-page SEO strategy for e-commerce sites
While link building (aka off-page optimization) is essential, on-page optimization is equally important too. It refers to all the actions taking place on your website or web pages to rank higher.
Step 4: Testing is a must
Once you get done with on-page SEO optimization, it’s essential to run a few tests and finalize your SEO strategies. You need to use analytics to identify which keywords are delivering high conversions
Step 5: Content marketing
Content marketing is the best way to improve the search engine optimization of your online store. Content marketing not only increases traffic to your e-commerce, but it also boosts your sales. Further, it enables you to easily generate links to your website and improve your domain authority.
Step 6: Link building
You have made it to yet another most important part of SEO, which is link building. Content and links are the two most crucial factors used by Google to rank web pages. You should know that backlinks from other websites (having high-domain authority) can boost your ranking more than any other ranking strategy.
Step 7: Tips for local business
This step might not apply to all. If you run a brick-and-mortar store, you can get more local site traffic using local SEO. There are three major ways to get more foot traffic to your store, as below.
- Google My Business
- Local citations
- Local links
The first page of Google receives a whopping 71% of search traffic clicks. And, in recent years, many studies have reported it to be as high as 92%. Do you want to get the most amount of traffic with high conversion rates? If yes, then get SEO services from professionals.