Your new business website is finally complete after years of being against hiring a web designer and having your friend design it for you. However, there is one small flaw – it’s not particularly shiny. There’s nothing attractive about it at all, and it’s not intuitive at all.
Your senses have finally returned after much deliberation. A professional website is designed for your business website after you decide to pay up.
What happens next in the web design process?
Are you prepared for any unforeseen circumstances that may arise during the design process?
It may seem simple to design a website, but that’s not the case. In order to create an experience that captivates users and solidifies your brand in their memory, there are many factors at play. The website of your friend looks like it came out of the 90s for a reason.
I have seen many mistakes made by clients over the past decade while working in the field of web design. Let’s explore what goes into it, what to expect, and finally, what to avoid.
What is Web Design?
Pixels are manipulated to create a usable web interface through web design. There is much more to creating an interface for the web than what you see on the screen. A website designer usually combines graphic design, illustration, user experience, psychology, as well as digital marketing.
In some cases, your designer may even write the content of your website as well, although this is not very common. Layout refers to how a website’s content is organized on a page, while appearance refers to colors, fonts, typography, illustrations and visual storytelling. Your product or business will be delivered in an aesthetically pleasing, user-friendly way with a well-executed web design that reflects any branding standards you already have in place.
What is responsive web design?
In addition to the web pages you see on your desktop browser, web design extends beyond the screen you see on your computer. It might surprise you to know that a website designer also works on mobile and tablet designs. It is becoming more and more common for websites to be responsive. The number of people using mobile devices has greatly increased in recent years, with more and more people online than ever. According to statistics, 55% of internet traffic comes from mobile devices.
Because mobile users are so prevalent, a good web designer will already plan your responsive website design in advance; it will likely be included in your quote. Get clarification if you need it. Users don’t need a separate webpage when using responsive web design. A single, cohesive user experience is created by integrating mobile, tablet, and desktop technologies. In the future, it will be easy to manage and maintain these three platforms as a single codebase.
Why hire a website designer?
- Extensive experience across a variety of projects
- Understanding of users’ needs and unconscious patterns we all fall into without realizing
- A long-time student of color theory and design
- Having represented brands on the internet is their expertise
- Our website designers put the needs of your users first
- Ability to articulate a web design that is accessible
A web designer can help your business achieve its creative goals in many ways, but the list could go on and on. Don’t worry if you think you made a mistake by parting with your hard-earned money. It is an eye-opening experience to work with a reputable freelancer or agency team that will force you to rethink how you do business.
What is a Web Design Process?
From start to finish, your designer will follow a set of predefined steps to ensure a consistent web design output. An effective web design process breaks a project down into clear milestones that also serve as a roadmap.
A Checklist of Typical Web Design Processes
Check out the checklist below for a typical web design process. Typical website design doesn’t mean the process is the same for everyone. There will always be things they offer, things they don’t, and also differences in the way they design a website, but this gives you a good idea of what you can expect.
A well-designed website goes beyond aesthetics. Efforts must be made to plan and implement a strategically designed, user-centric experience. With the help of a web design process, you can create a website that reflects the goals of your business.
- Research the audience
Is it possible for your website designer to create a stunning visual design without researching your audience? Maybe, but will the design work?
Your website designer’s job is to take your requirements, analyze your competitors, and create a user interface that is easy to use and appealing to the eye. However, what would be the point of developing a real estate website for a bank?
Understanding your audience and conducting research on their demographics will not only enable your designer to craft a user experience tailored to their needs, but it will also give your business a better understanding of who its customers are. Doing this yourself saves the designer a ton of work.
- Make a specification sheet
What is a specification sheet? You might be scratching your head at this point.
You don’t have to worry. The process isn’t difficult. Specification sheets are documents that provide an overview of your website’s requirements and features. You can save a long phone call by compiling this information yourself instead of having your designer ask the right questions to extract this data.
- Set up a mood board
A mood board is similar to a collage of your favorite things. Show the designer your brand accurately by using a mood board. Collect quotes that describe your company’s mission and values. Look for images that evoke positive emotions and are aligned with your company’s values.
- Make a list of your favorite websites
This question has probably already been asked to you during a consultation session with a web designer. Despite the fact that web design has become increasingly user-centered and beyond, the designer still takes into account your preferences. After all, since you are investing so much money into their services, it is their job to keep you happy as well.
- Knowledge is Power
People who don’t understand their business inside and out are some of the toughest clients to work with. It can be difficult to work with a business without brand guidelines or a marketing strategy.
You must understand your business, who your target audience is, how you plan to market your products or services, and who you are as a brand.
Consult us for web design services in Austin, TX. Please feel free to reach out to Geeks5G with any questions you may have.