How to Improve Landing Page Experience? A Quick Guide

In Google Ads, improved landing page experience boosts your Ad Rank and Quality Score. If you want to boost conversion speed and keep people sticking to your site for longer, you have to provide a better landing page experience.

How? It’s simple, but you need to have aesthetic tastes in you, a pair of design eyes to analyze and measure power of every component you are adding to your landing page. Yes, I am also talking about instilling trust, creating a captivating mobile-first design, and carrying out insightful A/B split testing.

Let’s get straight to it.

#1 Use original and engaging content

New and exciting content has the power to make a dash for grabbing instant attention and drive people to perform on your page as you want them to do. Regurgitating the same thing over and over againwill make no sense, in fact, it may even take value away from your product or service. Focus on your product or service benefits and providing topic based contents when you are running PPC ads.

For example, talk about your product’s lifetime guarantee, their excellent range of sizes, and the limited time offers and bundles you have.

Localization can be a compelling way to personalize your landing pages, such as swapping out images and taglines.

#2 Make your USP loud and clear

If you want your page visitors to get to the end of your page and click on the CTA button, then make your USP loud and clear, straight way. Studies suggest 55% of viewers tend to spend less than 15 seconds on a site and they stick around when they find something exciting, directly hitting their need psychology. If you can’t fulfil their needs in just 15 seconds as they land on your page from Ads campaigns, they won’t even hang around for that long. They would leave in a jiffy.

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#3 Focus on page speed and mobile-first design

Do not underestimate page speed. If you do, it will slow down your business progress. Page speed on mobile devices has to be maintained minimum average. Studies show that mobile sites that load in 5 seconds earn up to 2x more ad revenue than those whose sites load in 19 seconds. It means more than 55% of visitors can abandon a page if it takes longer than 3 seconds to load.

To Conclude:

There are many more ways to improve your landing page experience. The main point is, you have to have a message matched landing page that is relevant to your PPC Ads. That will help create great user experience and improve landing page conversion rates.

What about you? Not sure how to personalize the experience and make your landing pages relevant to ads?

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