Take advantage of social media now to connect with and engage your target audience. Social media marketing platforms are essential to your company’s communications, whether you are helping them achieve their goals or overcome challenges.
How does social media marketing work?
You probably know what social media is unless you’ve been living on a desert island with no access to the internet for the last few years. What are some ways to use it in your marketing strategy?
Let’s define social media marketing. Social media marketing focuses on increasing brand awareness, product awareness, and service awareness on social networks so you can build relationships with your customers.
Sales and marketing professionals can use social media to build relationships.
To be successful in social media marketing, you must:
- Consider topics for your content that are educational, helpful, and relevant to your audience.
- Content creation, curation, and management.
- Monitoring, listening, and responding to your community can help you engage your audience as part of their buyer’s journey.
- Develop your community and key influencers.
- Maintain the design of your social media assets, including profile bios, pictures, thumbnails, ads, landing pages, links, calls-to-action (CTAs), videos, presentations, etc.
- Organize social media campaigns and promotions.
- Calculate ROI by analyzing, reviewing, and reporting key metrics.
- Adapt your strategy and create best practices as needed.
- Follow social media trends in terms of tools, apps, channels, designs, and strategy.
- Determine whether any user-generated content surrounding your company poses a threat or an opportunity and notify management of noteworthy threats.
The best results of using social media during the awareness and consideration stages of the buyer’s journey can be achieved when it is used at the top of the funnel. For these stages, educational content that is helpful in solving your readers’ challenges is ideal.
Key Social Media Platforms
How to Set Up Your Social Media Platforms
Today’s businesses are active on multiple social channels, so you’ll probably want to set up profiles on several different sites.
You need to upload profile photos and cover photos to your company profile to complete it. Make sure the photos reflect your brand’s image. You can use either your logo or one that includes people in it.
The cover photo should include a focal point. Be sure to include CTAs like phone numbers and recent offers, and keep everything up-to-date.
You should not blend your cover photo with your profile picture since they serve different functions. Think about making your cover photo left-facing, since profile pictures appear on the left-hand side.
Describe your business and what you do in a bio to complete your company profile.
Your bio must be in line with the tone and audience of the social channel. Also consider the positioning of the content you post.
It is possible to include a “contact details” section and a link to your website on some social media channels. Whenever possible, do so.
Consider who you are talking to, how they prefer to be communicated with, and how you can engage them with your words on each channel. Give your company’s profile all the attention it deserves, keeping your customers in mind.
Consistently post the same information on all your social media sites. In order to reach more people in your target audience, you’ll want your brand to be easy to recognize across multiple platforms so you can engage with them.
How to Engage Your Social Media Audience?
Build a community of people who share common interests, goals, and attitudes as you build your social media audience.
Creating and nurturing a thriving community of users that promotes brand affinity and loyalty is the responsibility of social media marketers. Your brand can be seen as the entity responsible for the positive experiences and growth of your community members.
By taking advantage of social media, you can increase your company’s visibility and attract more potential customers by interacting with your audience.
Include links to your social media accounts in your website, email signature, and e-newsletter so people can follow you and share your content on their own social networks.
Make sure your social media content is succinct, topical, and relevant to your audience when posting it. In your content, you should include a call-to-action that directs the reader to a more detailed information page, or to take whatever next logical step you intend them to take.
Too busy to learn it yourself?
Contact us at Geeks5g for a free consultation on how our digital marketing agency services in Austin can help grow your business.