We live in a digital world these days, so it is a necessity to have a website for a company, whether you own a large or small business. If you have a company but don’t have a website, hire a specialist, and start building it. As you do not have a website, you are probably losing several great opportunities for your business. Having a website itself is a rock-solid marketing strategy that can help your business grow.
If you already have a website, you are a big step towards being visible to millions of people on the Internet. As per the study, nowadays, 70% to 80%of customers research a business online before visiting in person or purchasing a product or their service.
Today, there are around 1.5 billion websites around the world, with new ones created every second. Among all that internet noise and web traffic, your website and ideas should stand out from the crowd. For that, what can you do?
So, are you looking for ways to promote a website on Google? Then, this blog speaks about a few ways to advertise your website and get more traffic without breaking your budget.
1)Strengthen Your Website SEO
If you want to improve your website ranking on Google or other search engines, search engine optimization is the best and the most effective way to do it. SEO is completely free. In the SEO process, you have to identify the magic keywords and phrases that your target audience uses when searching for products or services like yours. Of course, SEO is an ongoing process, and it requires a lot of effort and time.
2)Create Your Blog
Having a high-quality blog on your website can increase your ranking on search engines. It will help you to establish yourself as an expert in your field that will ultimately lead to improved conversion rates. As per the study, companies who do regular blogging can get 97% more links to their websites.
3)Harness the Power of Social Media
Social media is not just a way to show off your pictures. It has plenty to offer to a website owner. If you want to increase your brand awareness, you can use social media as an effective marketing tool. Social media optimization is one of the best ways to spread the word about your business.
4)Submit Your Website to Online Directories
Submitting your website URL to various online directories is another good way to increase your web traffic. For that, you can take the help of free advertising spaces offered by online directories as per your industry. Here, you can submit your website URL with some additional information about your business or organization. It will improve your SEO rankings.
5)Submit to Search Engines
When you create a brand-new website or add new content within a week, search engines index it, find it, and show your website on SERPs. But, if you want to be indexed soon or want to double-check that your site is found, then you can manually submit URLs for free to various search engines such as Google, Bing, Yahoo, and many more.
Hopefully, the website promotion tactics and ways listed above will be useful for you. Put your effort, use the above tips, and place your business at as many resources as possible to witness the best results.