The debate over whether technology has been a boon or curse could go on for decades but one can never ignore the advents of technology like digital media and the ease that they have brought us in life. Be it for business, commercial, or just personal use, digital media has been and continues to be exploited to it’s fullest to benefit everyone respectively. With the data gathered and analysis of this data, businesses have been able to provide personalization to consumers to attract them even more. Owing to the advent of digital marketing companies, Pay Per Click or PPC campaigns have time and again proved their use by achieving targeted results and greater Return On Investments.
PPC services are easy, efficient, and effective. Pay Per Clicks campaigns mean that you pay the search Google Display Network or advertiser every time your ad is clicked. The amount is decided by the publisher based on the traffic gained from the host website where, as in the case of Google Display Network, brands propagate relevant keywords that lead the user to the ad when searching for those keywords. Statistics indicate that PPCs generate around 54 percent of B2B companies’ leads. Here are a few effective ways of producing leads with PPCs:
- Set Up UTM Parameters
You need to analyze your PPC campaign by setting up UTM parameters so that you know the amount of traffic you are getting through the campaign. Many times what happens is that you assume that you are generating leads from your PPC campaign but in actual the money and keywords are actually of no use. Setting up UTM parameters helps you analyze the effectiveness of your campaign.
- Segment Your PPC Campaigns
Your major competitors may be running their campaigns with the same keywords as you but you might be able to gain a slight edge over them by just segmenting your campaigns. This is beneficial because a certain keyword is not relevant throughout the year and segmenting your campaigns might help you target better and yield better ROI. For getting better ROI, smo is also a good option. Know more about our magnificent services by visiting our website.
- Schedule Your Ads Based On Performance
One thing you need to keep in mind essentially is that there is a difference in the browsing habits of consumers and businesses. Since your consumers are businesses themselves their browsing hours are restricted to a certain period. Hence, you need to make sure that your ads are running on specific time and hours to target your audience.
- Make Sure Your Keywords Are Relevant
Keywords are the most significant tool at your disposal in this digital world and you need to ensure that you use the right one, precisely. You need to understand the concept behind bidding on keywords and segmenting your campaigns as well as ensure that your keywords are in sync with your campaign.
- Build Custom Landing Pages
If you are paying for it, you need to make sure that you are getting profitable returns as well. Hence, it is necessary that once you generate a lead through your PPC campaign, it turns into your consumer. To maximize the output of your PPC, it is recommended that you build custom landing pages in sync with your PPC which are simple but highly effective.
Still not sure about how to manage gruesome PPCs to maximize your profits? Drop by for a cup of coffee and we will help you out with the rest.