In E-commerce SEO, you optimize your ecommerce store so that your web pages, especially your product pages, will rank higher on search engines such as Google, Bing, and Yahoo!
How does SEO work for e-commerce?
Getting your website to show up on the first page of search engine results (SERPs) on internet search engines for your products and services is a pretty daunting task because it involves a lot of factors.
Ranking high in search results isn’t the only factor in SEO.
When you engage in unethical SEO practices, such as stuffing your website with keywords and purchasing links to build your website’s backlinks… search engines, especially Google, will penalize your web pages and drop you to the second or tenth page of search results.
According to a study, almost 100% of the time, people only click on links that appear on the first page of search engines. So if you do that, your target customers will not be able to find you and buy your products.
There is 33% of traffic going to the website in the first position, 18% to the link in the second position, and the site traffic percentage gradually decreases from there.
In order to ensure that you don’t compromise your online store or website, it is essential to get expert SEO services for e-commerce.
We will outline 3 easy points on why every e-commerce website needs SEO today. Please keep this page in mind or bookmark it. Let’s get started.
Here are 3 main reasons why every ecommerce website needs SEO:
- drives more organic traffic,
- establishes your website reputation better
- displays your products effectively,
01: E-commerce SEO drives more organic traffic to your website
Visitors to your website from organic search results are visitors who do not pay for their search. As your target audience searches, your web pages will appear on the top of the first page of search engines, resulting in this kind of traffic. Those potential clients then click on them.
As a result, SEO aids your website in ranking higher on search engine results pages, so more users will click through to your site.
Furthermore, if your website gets more click-throughs, or clicks from one web page to another within it, this signals search engines that your website is an important source of content, and this can help push your web pages up in the search results if they aren’t already there.
While it’s essential that your website rank on the first page of the search engines, you should also focus on writing content that’s “appealing” to your target audience-especially the title and description.
02: E-commerce SEO improves the reputation of your website
What are the best ways to build a good reputation online?
Here are some possible solutions:
- Create trust by getting a lot of raving reviews from customers;
- Create amazing social media profiles;
- Obtain testimonials;
Nevertheless, these only work if you already know your ideal customers. Whether they are just researching before making a purchase… or ready to make a purchase… if they are looking for answers or solutions, you want to get noticed by those searching for those answers or solutions.
As you build a stronger reputation on your website, you want to rank higher on the search results whenever your target customers are searching for anything related to your industry.
What is the best way to build a solid website reputation through SEO for e-commerce?
To build relevant, useful, and helpful content, start by identifying your audience.
SEO is all about content, after all.
Online users search for products and services with words or terms. Therefore, building your content around these exact terms, also called keywords, makes so much sense.
Make use of tools such as Keywords Everywhere and Google Keyword Planner to research keywords. List the keywords that you want to target, and create content around those terms or queries that are commonly searched for in your niche.
Your website will become known as a great source of reliable content as you continue creating awesome content, and as you build even more awesome content, you will earn a good reputation.
You’ll also get a lot of relevant backlinks from trustworthy websites that will confirm your status as an authority website in your industry – and you will eventually rank at the top of search results as a result.
Create content that is relevant and helpful to your target audience, but it is also optimized for the search engines.
03: How SEO for E-commerce Helps You Rank Higher in Search
Your ideal customers prefer to click on a search result that provides them with almost all the information they need about a product, such as its rating and reviews.
One of the best practices of e-commerce SEO is to apply structured data to your product pages.
Search engines are able to identify the content on your product pages more accurately and display your web pages more attractively in search results using structured data added to the HTML of your product pages.
Why Choose Geeks5G for Ecommerce SEO?
With a team of experienced SEO specialists at Geeks5g, your ecommerce website will rank higher across different search engines to ensure maximum marketing impact.