How does a great digital marketing agency differ from others? There are so many more factors to consider, such as testimonials and a range of digital marketing services. Additionally, we discuss the process of finding and searching for the right digital marketing company.
If possible, and however appropriate, bring the agency into your team, so that they can function as good stewards of your business, with similar context and information as you hold and may take for granted. That’s when you know you’ve picked a great partner – an agency that wants to understand your business, as well as be an equal partner and motivated steward.
4 Ways to Choose the Right Digital Marketing Agency
Many agencies straddle the line between specialization and “full-service” ones, that is, offering multiple services according to client needs at a given time, or based on a larger, holistic strategy.
The fact that an agency excels at a variety of services doesn’t mean they don’t excel at certain things; however, there are some areas you may want to focus on, SEO, SMO, PPC, web design, content writing, etc.
- Testimonials, Reviews, and Case Studies
It is always a good idea to look for evidence. While the lack of proof can raise red flags, there are some great agencies that suffer from the “cobbler’s child has no shoes” problem, i.e. they are too busy serving their clients to look after their own marketing, or they rely heavily on word-of-mouth and referrals. These agencies, too, must produce some kind of solid evidence.
- Honesty, Transparency, Good-Natured Character
Sadly, this is hard to measure, and the industry is rife with shady practices and agencies who care more about their own interests than yours…but the best way to find out is by talking to people who have worked with the agency.
- Competency in Marketing Strategy
If you do not have a proper digital marketing services strategy, you will be wasting your time and money. Even if you own the strategy in-house, there’s nothing worse than an agency that doesn’t understand or add value to your strategy. A marketing agency should have strategists who can follow a marketing plan and help meet business needs. Marketers already have plenty to do.
At Geeks5G, our goal is to increase your search engine ranking and broaden your client base by using the best key phrases for the content on your site, among various other strategies.