All of you often hear people talking about quick-tip videos, witty tweets, funny memes, and the likes, but there is a compelling marketing tool that remains all powerful all through these decades. Yes, I am talking about Emails.
Be mindful of the fact that email marketing strategies of 2020 may not work in 2021 anymore. The chances are, the direct sales offersent to new connections or old ones will be marked as spam and will remain unopened for good.
A report in March 2020, when Covid-19 pandemic locking up people all over the world, indicated, spam messages accounted for 52% of global email traffic. The challenge is now to develop email campaigns that are as appealing and informative as other marketing tools that are highly utilized in this age of social media marketing and apps optimization.
The marketing scenario is changing, and so have the email marketing trends. And, as such, you need to be aware of what strategies are working and what aren’t.
Here is a roundup of 3 compelling email marketing practices that you need to be aware of heading into 2021.
#1: More personalized and optimized emails
Today’s email marketing must feel the importance of email personalization. The kind of “Hi There” is often not working. Addressing audience with their first names is powerful and grabs instant familiarity with them. This email personalization practice should even reflect in audience or subscriber’s convenient times to open or check their emails. Automation can allow you to leverage personalized touchpoints. For that, you may implement CRM System integrated with email marketing feature as in CRMrunner.
#2: State a clear call-to-action
If you are able to grab attention of your target audience successfully or anyhow, your email copy should not beat around the bush. It should state a clear purpose, which you can achieve with a clear call to action or CTA. Say in loud and clear way if you want them to visit your website or subscribe to your newsletter or like your Facebook page or make a purchase in your online store. Lead them to these goals with an effective CTA.
#3: Limit your email blasts
An email strategy tends to succumb to a fail for unrestrained email blasting. You should respect people’s interest in your offer by not sending them emails every now and then, and making them just inpatient with your untoward activity. They have signed up for your updates and newsletter because they have found something interesting in your brand, or products or services. But, that doesn’t mean you should be overenthusiastic in contacting them every now and then through sending them tons of emails, most of them to no avail, consequently embarrassing them and compelling them to mark your emails as spam or unsubscribe.
#Bonus: Craft catchy subject lines or headlines
Email opening rate depends on how powerfully your email subject lines or headlines impact your email recipients. Subject lines or headlines are the deal breakers as always. Readers can easily ignore or delete your email with a boring or clickbaity headline. So, make sure to craft catchy email subject lines or headlines, each time customized to your individual subscribers.
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